joining me now is the chief executive, sullivan. .hank you for being here what exactly is the superstore gracorstore? >> it is a very large store. if you think of home depot -- and many of us come from the home depot background. the owner of a large football team was the owner of home depot. but the atlanta falcons. dexia. -- >> yes. our stories about 50,000 square feet. we have this giant hitting base to help you with your game and fit you better. that is the big difference between us and everybody else. >> was there a catalyst that made you realize, we've got to go be here? because we've got to give people an opportunity to try out the clubs and do all these things and not just when they get home, but in-store with salespeople. >> if you think back to the home depot days, we had to continually reinvent ourselves. and again, i think those that are the winners in any sector are those that are technologically advanced. and that is us, first of all. and secondly, the little -- level of customer service that we provide, our pros are so far greater than anyone else in the industry. we believe if y