josh rosner is here from graham fisher and his acclaimed book "reckless endangerment."s, the venerable wall street firm, they were the bull in the china shop. the son of the man who actually implemented charlie merrill's vision. five years on from the take out of merrill lynch by bank of america. book,ith, his fabulous "lightning in a bottle." there's passive investment in active investment. page 104, they had to train the damn bull to go through the china shop? >> they got props, then got him to go through a real china shop and it was that the list. >> the image about the delicacy needed in markets. today we have wealth management. boring. but not sound like your father or charlie merrill. this becomedoes after the energy of ef hutton and merrill lynch and others? >> i think they are calling it ever names but it really is the same thing. the first principle is you have to focus on the needs of the client and do what is right for the client and have integrity. >> integrity is a two percent fee. john from rbc capital markets has been good about this, stewardship. how cut