and sure enough, the graham ma phone company purchased the painting.maphone company purchased the paintingught it to the united states and made about the patent here on the trademark painting and it became a great success in england and in the united states at that time period and about the same time was when the johnson and berliner collaborated on getting the -- making the improvements for their machine. the "his master's voice" painting, started out being one company image with the victor talking machine company and before that, the gramaphone company in england and america, it is spread throughout the world now and even though it was acquired by rca once rca did take over victor talking machine company, it was first purchased in the agreement between johnson and rca in 1927 and it was finally made formal in -- by 1929. rca did keep the trademark on all of their recordings and their radios because they owned the trademark and it was recognized and loved around the world by then. so, it was very smart marketing move. and rca, of course, kept that all the way through the decades. people l