and my father said there's no place good enough for your dog and for my granddog, and there have to be other people like you. >> and that's how the real estate development firm the fried companies turned this doggy dream into an old town reality. >> we consider dogs and cats our family. >> during the initial conversations mark told his daughter that high end pet care was an untapped market. old town has been caring for people's pets ever since. now about 10 years later the business has grown to two locations. but that expansion didn't happen on the fly. >> we're a privately held company and we didn't have to grow to return money to investors so we wanted to do it the right way and we did it slowly but surely. >> the first facility was built in springfield, virginia on land that the fried company owned. when it came time to talk expansion there was concern about old town competing against itself. with additional concerns about diluting the brand old town looked to put space between its facilities. our first choice may have been montgomery county, maryland, which even though it's not any