>> it is the grandma emoji from your phone. you ever see the grandma emoji?tv they dictate what it is going to be. on the internet, they come to me -- >> what is the secret? what's working? do you know? >> honestly, giant bowl of chili and grandma's tramp stamp. >> is it all calculated? >> there are things we all think is awesome. pizza. you would be a monster if you didn't like pizza. breasts. things you know the internet loves. >> hold on, the internet loves pizza and breasts? >> i am the internet scientists and i'm telling you that is 100% fact. >> do you think the chive is a delivered -- a derivative of what you do? >> no, we are all in one giant, happy internet rave together. seven years ago i would've said "i want to sit in a giant bowl of chili" and they would have said "that's too much." now they say it is perfect. >> you have how many instagram followers? 2-something million? how do you know what to charge? what is 2 million instagram followers were the two and -- worth two and advertiser? >> i make outlandish demands and we work from there. it is no