lemonis: precise graphix creates" custom designs for stores and shops... this is something that you designed? dean: yes. lemonis: ...run by two brothers who produce solid work, but not a solid profit... keith: what are we gonna do? we're gonna get rid of somebody? dean: if you went by these, we'd get rid of everybody. lemonis: ...and paralyzed by a lack of vision... keith: i've always been concerned about getting a customer and then losing them. lemonis: but you got to get one to find out if you're gonna lose them. they have debt on their books. jess: you don't know if you're gonna have a job in another couple weeks. maria: i don't want to go look for a job. i love my job. lemonis: ...and equipment that's out of date. people still do business on floppy disks? [ laughs ] without major changes, precise graphix will be just another factory who can't keep up with the times. 50 miles north of philadelphia just outside quaker country, brothers keith and dean lyden have established their very own graphics and millwork company, precise graphix. from interior desig

so, dean is my partner in a business called "precise graphix."id your business do before we met? dean: $3.4 million. lemonis: what do you think you'll do a year later? dean: close to $11 million. dave: wow. lemonis: my ultimate goal with the soup market is to create a national, scalable-franchise model. essentially, bay view's gonna be our company's prototype. there has to be a consistent look and a consistent feel, and there has to be a wow factor. if i was a potential franchisee and you brought me into this place, i'd turn right back around and head out. i want this space to lighten up. these fresh, natural ingredients that he uses a lot of, i want him and his name to be at the forefront. dean: he looks like he likes that idea. lemonis: do you like the menu board? dean: no, i'm not a big fan of the electronic one. everything right now is just flat and bland. lemonis: you feel a little dizzy from it? dave: i like that design. i know that you think it's busy. lemonis: if i looked up the word "resistant," i'd see a picture of dave. it's gonna happ