even david letterman put it on his top ten joke list, repair jobs needed, greasy ashtray.re's a lot of work that needs to be done. and you know, the companies, i think, just have engaged in a kind of cosmetic response to a lot of the cheating behavior. enron had, for example, an ethics code that someone put up on ebay after bankruptcy that said, never been used. that kind of window dressing sends exactly the wrong message. companies and it has to start at the top, need to reinforce integrity in their policies and priorities and performance evaluations and they need to do ethical climate surveys to find out how much of a problem they have and where they have it and what they should do about it. >> and you have no solution to getting cheating out of the politics though? >> well, so, it's a bit out of my wheelhouse. yeah, you know, i like to voters to pay more attention to issues of character and integrity. and i think we are seeing the consequences of a system in which those are not priorities. >> stanford professor's new book is "cheating, ethics and law in every day life "