at great healthworks, when a customer calls, you're calling a customer care person at great healthworks. they're knowledgeable. but that way we control the experience of the product. hundreds of thousands of people around the world are enjoying better health today because of the difference omega xl has made in their lives. this natural anti-inflammatory comes from the green-lipped mussel grown in the marlborough sound of new zealand, the cleanest waters in the world. the key to the way that we process things is we manage the temperature we manage the storage shine, we know the chemistry we're looking for. we make really sure that we're getting the right chemistry to the consumer. i can't say that any of the people who are selling seafood mussels are going to be concerned about the same thing. you may cook it in a way or deal with it in a way that simply destroys that bioactivity. so not only are you taking a dozen mussels you may be getting no benefit. so the certain way of getting the benefit is to take a capsule and that's so convenient. it's a tiny little capsule. it's that easy to t

. >> [laughing] >> announcer: the following paid program is sponsored by great healthworks.s and views expressed are those of the program's sponsor and do not necessarily reflect the opinions and views of cnbc. the following is a paid advertisement for omega xl. >> my name's larry king. a few years ago, i had to have open-heart surgery. when i recovered, i established the larry king cardiac foundation to help people like me avoid heart problems with proper foods,