. >> youtube is the greatee callizer.n idea and you are talented or not talented, you can put something up on youtube. john: justin bieber got his start posting this video when he was 12. >> every now and then youtube creates a star. john: it used to be there were gatekeeper. some fat guy with a cigar. >> they dominated the record business for many many years answer they were the gate keepers. >> it cost tens of thousands of dollars. >> it costs money to market your album and put your song on the radio. today you can get your album to millions of people around the world with the click of a button. john: a conference that's show cases new technology and artists. >> look at lindsey sterling. imagine her showing up at one of the big music studios in new york saying can i get a record deal, i'm good pat the violence. all of a sudden she becomes a youtube sensation. fills stadiums now. you can't argue with that. that's when the crowd decides. >> i think people are very smart. i think they are intuitive. and they pick up on whe