greenling distributes this locally grown produce and natural food to homes in the austin area. >> greenling is a home delivery service of groceries. we focus on local and organic food, and underneath what greenling has done is create a new distribution system for local farms and local businesses. >> looks like i got some spring onions and broccoli. and what are these? there's always something i don't know. persimmons, maybe. >> as a distributor of locally grown foods, greenling offers both familiar and exotic new produce to customers, like nannette of austin, texas. >> it challenges me to make something that i never would buy in 9 store. >> in this way the greenling deliveries are introducing new customers to new products from its local suppliers. >> we can work with people that bring us five or ten of a product, or 5,000 of a product. it really just kind of, the way our website works, we can put it up, and when it gets sold out it just disappears from the site. >> one of those suppliers is start-up baker lisa fowler, owner of little blue stem. >> english muffins. three cinnamon raisin. >>

he understands why investors shun local small businesses like green gates, greenling and little blue stem. >> if you use financial speak, most of the things we want to preserve in our communities don't make the grade. >> that's why he started an organization called slow money. it makes our communities better places to live through agriculture. >> it's investors and entrepreneurs committed to rebuilding local food systems. >> this is a local angel investor. he puts some of his money behind greenling and a few other slow money businesses. >> investing in a local farm, say that's just struggling to get a few thousand dollars in the door to get another piece of equipment to allow them to feed more people in their community. it's not going to ipo anytime soon. >> he's pulling some of his money out of wall street and on to main street. >> put all the businesses together. it's not investing in the farm, it's the infrastructure of the food and making sure it stays in your community. we provide jobs. we provide healthy jobs. it's not just how much okra are you going to get this week. >>> are

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