joining us, greg bedard, espn senior writer and havitha davidson back for breaking news conference. greg, back to you. ann raises a critical question. can roger goodell come out in this presser and assert himself in a way that says, hey, i'm still in charge of the nfl. we're still a brand that sponsors can feel comfortable working with, that fans can feel comfortable aligning themselves with. how does he do that? >> i think the first thing he needs to do is they need a huge m mea culpa. he needs to say, we have ignored these issues and we are employing to enact serious changes for what's been going on in the league. and i think that's where you start. and then it's going to be about what kind of punishment are we talking about? because they've had a personal conduct policy in place since 20007 that calls for action and being proactive for a lot of these things. but where they have really screwed up is the enforcement of that. actually, being punitive. so, i think we need to see what steps they're going to take in the future. >> up to this point, the nfl is an organization that has, f

joining us, greg bedard, espn senior writer and havitha davidson back for breaking news conference. ical question. can roger goodell come out in this presser and assert himself in a way that says, hey, i'm still in charge of the nfl. we're still a brand that sponsors can feel comfortable working with, that fans can feel comfortable aligning themselves with. how does he do that? >> i think the first thing he needs to do is they need a huge m mea culpa. he needs to say, we have ignored these issues and we are employing to enact serious changes for what's been going on in the league. and i think that's where you start. and then it's going to be about