. >> greg bragt on mia davis, the director for safe cosmetics. >> the idea was to have those representedn our platform. we took a list of 1500 ingredients and we said we can't use them, but they have to perform. people thought we were crazy. >> it launched in 2013 with the highest level of trance parn si. >> we created incredibly strict screening process, one of the most health protected in the world. >> she's recruited 8,000 to make up a robust network of consultants. >> they are sharing the story of beauty counter and safe ingredients and helping communities and families make better choices. >> i'm proud of where we are. we grew 500%. >> the mission goes beyond just growing her company. with the company's success under her belt, she set her sights higher, on capitol hill, determined to be a voice for change. >> we have taken action in washington, meeting with everyone in washington, introducing them to beauty counter, a company that is procommerce and proregulation. >> she wants to empower politicians with knowledge and awareness in hopes of inspiring significant regulation reform. >>