and greg glassman owns 100% of it. tors and says he never had a business plan. >> this is awesome. can i have a picture with you? >> glassman: i would love that. >> alfonsi: but recently found himself at harvard business school. >> glassman: you like metrics? you like money? we're the fastest growing large chain on earth. we have broken all records. >> where he was invited to share the secrets behind crossfit's meteoric growth. >> glassman: i'm not trying to grow a business. i'm doing the right things for the right people for the right reasons. >> alfonsi: one reason crossfit's grown so fast is because just about anyone who wants to open a box can, after paying a $3,000 yearly fee and passing a two-day seminar. it's how the company makes most of its money. two days to take a course, then i can open a gym? >> glassman: amazing, huh? >> alfonsi: i mean, to me, is that enough? >> glassman: well, the... here was the alternative. here's what it used to be-- all you had to have was the money. and you don't even have to take a

a title you'll be shocked to learn greg glassman had his lawyers trademark. n the games' top athletes. you bet the mortgage, not the rent, on... on the... >> glassman: i bet everything on it. you're going to come and... and best the games athletes out of nowhere, the same way you're going to walk out here on the street and put together a stanley cup challenge out of morons walking by. it ain't going to happen. >> crossfit games title within reach. >> alfonsi: the games are sponsored by reebok. crossfit is credited with re- energizing the reebok brand and boosting sales. >> glassman: fitness apparel should be technical apparel. >> alfonsi: but five years into a ten-year deal that may be crossfit's most important commercial partnership, glassman has developed some strong opinions about reebok's owners the german company adidas, and he wasn't shy about sharing them on "60 minutes." >> glassman: i'd like to see reebok sold. >> alfonsi: to who? >> glassman: someone young fresh, excited, and willing to enter into the modern era of... of things. >> alfonsi: that's a