at the center of it all is the bigger than life, sometimes foul mouthed, founder greg glassman. took time out to talk to us from a crossfit gym in boston. learning from the pros. >> at some point it kind of sound like going up to the ranger at the grand canyon and tell them it's a beautiful hole. how did you make it? they didn't dig the hole. nature did that over billions of years. they're just keeping people. i'm kind of that guy. i'm kind of the range r standing over the grand canyon. the best of my business decisions lie in the things i won't let people do, which is corrupt this brand, gouge my affiliates, i'm an activist. i'm an exercise and nutrition activist. keep things from affiliates. it's not charm. it's not my business plan. i have no charm or business plan. i'm a trainer. all of the magic, the secret of the sauce, the thing that crossfit is the results. out west,ky go to starbucks or a whole foods and sit out front and within 15 minutes, i will see one of us. you can spot them. so we put the brand on the bodies. the brand is in the approach. i'm not afraid of a fight