lee's wave your hand, greg lindsay? and andrea matwyshyn.and bo woods, the deputy director for the cyber state traffic initiative so would you like to introduce yourself? >> i'm the council with strategic foresight initiative and also a senior fellow for new city foundation, and a variety of other things regarding cities, technologies and various risks. >> once we go down the line were going to give them a few opening remarks. andrea matwyshyn hi, i'm andrea matwyshyn, a person professor of law and computer science at northwestern university. i'm also a visiting research collaborator at the center for information technology policy at princeton and a affiliate scholar of stanford law school center for internet society. i also have the privilege of serving in 2014 as the federal trade commission's senior policy advisor focusing on security and privacy and their academic in residence. >> and bo woods. >> unfortunately i got to follow that intro. i bo woods, deputy director of the atlantic council cyber statecraft initiative, i've got about 10 y

please wait her hand, greg lindsay. and andrea matwyshyn, and beau in internet of things and smart home devices. so if you're a special a kickstarter size project and you think you've got a $10 million potential pipeline, that is the only thing $1 million you go out of business. your business model will not sustain a 90% degradation of your market. same thing for larger players only with less severe consequences to the business model for some of those things may go off-line. you may not have the products and services associate with the smart home that you thought you would when you bought it. because of the financial impacts if we don't recognize and realize the market potential that exists for these are the projected market potential. i think that's one of the kind of hidden things that could come up in two or three years is we start to see some significant investments that have been made by corporations, i cities and connecting everything. .. functionality. thinking about those hidden costs and whether market is rewar

greg lindsay.m also a senior fellow in the city foundation, contributor as company and variety of other sort of posts regarding city, technology. >> once we go down the line we will get opening remarks. andrea matwyshye. >> i am a professor of law and computer science at northwestern university and also a visiting research collaborator at the center for information technology policy at princeton and affiliate scholar of the stanford law school center for internet and society. i also had the privilege of serving in 2014 as a federal trade commission senior policy advisor focusing on securing privacy and their academic residence. >> and beau woods. >> i have to follow that intro, unfortunately. i am beau woods deputy director of the atlantic council cyber statecraft initiative with about 10 years on the technical side and now, for the past couple years working with the calvary coming more to the policy side. >> okay. we will start with greg and give us framing thoughts on the idea of smart homes, the