so again why was it investors that i write about and not paul johnson and michael berry, greg litman? again, there's a myth out there that everybody drank the kool-aid and everybody believed in housing between my brother counts this data between 2000 and 2003 there were 1400 phrase of the phrase housing bubbles in articles in u.s. publications. and there were big stories in big newspapers and other places so it wasn't the case that my investors, the ones i write about were the only ones who were skeptical. there were a lot of people who were skeptical. so why was it they that came up? one of the reasons is they were -- some of them were a little late to the game. and that can help. so, you know, good fortune here is important as well. so there were investors who put on this trade who bought credit default swaps, this insurance on subprime mortgages than and they bought it in 2003, 2004, and nothing happened. and their bosses got upset. and they took the trade off or they took the trade off themselves and their investors got upset and their clients weren't thrilled with it. they were l