. >> here again is photo journalist greg rinsel with christmas presents delivered not in a sleigh but the event started 30 years ago. brad and his friend rick sitting in the their kitchen. and they had a run that left his shop they decided it would be a good idea to bring toys to the children of san quentin inmates. >> i'm very grateful that my higher power told me to do this for the kids that it's not their fault that they don't have as much for us. that their dads aren't here to help them. >> it's overwhelming, it made me cry last year. >> i think the first time they started out with like 20 or 30 riders, last year we had about 350 bikes. the best moment of the joy run is the moment when all the rides are coming up the hill. and then they here the roar of the books they know santa is coming. you get to see the kids faces light up. >> merry christmas, how are you? >> hi. >> over here. look at the camera. >> merry christmas sweety. >> i'm feeling so excited. i can't even stop smiling. wait. let me try. no. no. i can't. >> merry christmas. >> merry christmas. >> some kids don't get chr