i'm cynthia marcucci, and i'm here with greg sherwood.and we'd like to talk with you about something we know you appreciate -- everything you discover when you spend time with kqed. sherwood: so, over the next half-hour or so, we'll bring you a behind-the-scenes look at kqed's most exciting initiatives and explain how you can help with an innovative kind of membership that will make you an ongoing partner in all our efforts. marcucci: now, in a world where technology can tell you anything you want to know at any minute of the day it's easy to get a little overwhelmed with the sheer volume of digital, mobile and broadcast noise. that's why a trusted source of news, information and intelligent entertainment is more valuable than ever and why it's worth your ongoing support. so we'd like you to consider a special way to do your part for kqed -- becoming a sustaining member. sherwood: you know your sustaining membership makes you a partner in kqed's future