. ♪ that crazy guy up there on the forklift is greg whitstock, founder and ceo of aqua scape.nd this enormous place which will embodies everything whi stchltstock is all about is called aqua land. >> let's open up the gates. >> today is the biggest sale of the year for the st. charles, illinois based business that got its start 25 years ago. it's the kickoff to a new season of water gardening and pond building. an industry built and popularized in large part by whitt stock himself. but just a few years ago, the fate of aqua scape was in question. the business suffered a body blow that could have easily been the he said. >> adversity can pull a together or apart. it pulled our team together.sai. >> adversity can pull a together or apart. it pulled our team together. i never looked at anybody the same because without them, i could have never done it. >> his adventure started at just 12 when he built miss firhis fi in his backyard with his dad. >> every summer i would just spend my summers ripping it out, rebuilding it and macgyvering up my own filter system. >> over the next sev