greiner: you're hilarious. but what is the secret sauce? marino: the products themselves.h and every one of my products is a rock star in the respective category. you post a video, you're gonna talk about some grooming element, right? -yeah. -you're getting ready to go out. you show how you put the pomade or the putty, and you demonstrate the product, basically, right? and how many videos do you post like that? wait, wait, wait. no, no, no, no. i just want to know if it's every day. -let me -- let me go through it. -okay. and don't wave your hand down on me. i don't like it. cut it out. go ahead. -ooh! -kids! kids! -come on. -shark fight. okay, so, how many views does it get? in the first 24 hours, it'll get around 75,000. i have a 9% conversion rate when they go directly to... -very high. -i don't believe it. no, i-i get -- okay, i get that. -9%? -9%. that's unheard of. all my numbers are unheard of. not for youtube. not for youtube. do you get paid for those, or you're just selling the product? i get paid by youtube. i also get paid by these brands. jc penney sponsored a