>> gretchen morgenson: well, i think it does, bill. because these are obviously extremely successful companies building a product, as you say, that many, many people enjoy. this is not like wall street creating, you know, products that no one needs and that only wind up hurting people, as we saw in the crisis. but it is a cost to the system if you don't have adequate tax rolls coming in from these immensely successful companies. and this is not illegal. apple has not been accused of doing anything illegal. it's, you know, being shrewd. it's being smart about the tax code, which is a giant mess, because it has been manipulated to gain these kinds of loopholes. >> bill moyers: let's take a look at an excerpt from the senate hearings earlier this week. senator levin is questioning apple's ceo, tim cook. >> senator carl levin: you point out, and accurately so, mr. cook, that 95% of the creativity that goes into those products is in california. but two-thirds of the profits are in ireland. and you've made a decision, which you have a right