greylock incubated the company about two years ago.ast summer.ies b we have been spending our time the past few years honing the product, trying to change the way people think about customer service. if you look at the past 100 years, most customer service has been centered around this model of cases and tickets. it is not very personal. we said what if we could start , over and reinvent customer service and help companies center customer service back around the customer? really make it about that person and the lifetime of conversations that you have with them so you can engender greater loyalty. caroline: i am thinking of the ticketing issues that could have been processed by perhaps an oracle or a salesforce. are you frenemies? are you working alongside them? joseph: the products they have are very case and ticket based. this model of a case or a ticket. that is the wrong approach. anything related to their service products, those are things we are typically competing with. they have a wholesome and of products we will integrate wit

joseph: i've been a greylock from five years.e have a history of incubating companies to pretty good success. workday was incubated and started by neil, who now runs the company. sumo logic. it's a little unique, in the sense that many of us were entrepreneurs, and now we are investing partners. if we see an opportunity, we're encouraged to go and actually get companies started, because it's hard to get differentiation in venture capital. everyone's money is the same. a dollar is a dollar is a dollar. you try to differentiate your domain, your expertise. if you can build some portion of the portfolio which is proprietary, it gives us a unique investment opportunity. if the company turns out to be very successful, we do quite well. we don't exclusively do that, just enough. caroline: maybe you will be snapped up just before an ipo. wonderful have a new here, joseph ansanelli -- wonderful having you here, joseph ansanelli. working asmmunity is one once again. facebook, alphabet, snap, and more than 100 other tech giants have told a

the co-chief investment officer of greylock capital.e want to report on the news conference going on, sean spicer in washington -- he's made at least two headlines on the bloomberg. one is at the white house is going to look at sectors and industries in the have to as it takes a hard look at canada and mexico. the other is nafta modernization , trade imbalances will be looked at. we will continue to monitor that in bring you any more news that comes up. coming up, the trump tax plan we got was long on ambition, but some found it short on detail. we will talk to a tax expert on the front lines of tax reform here in washington. live for all of our viewers worldwide, this is bloomberg. ♪ marketshis is bloomberg -- trump's first 100 days and a focus of politics and policies in the first 100 days in the industry. let's get a check on the notable movers with abigail doolittle in new york. the heart ofre in earnings season and tonight is going to be a big night. we have some of the biggest names out there reporting including amazon, alphabet a

it is backed by andreessen horowitz, greylock partners, and sequoia capital., and answer the sidesteps of frenzy, and the snap ipo. this is bloomberg. ♪ caroline: the struggling music streaming company pandora has asked better deal terms. the music labels are unlikely to heed these requests. pandora still generates cash, but it is under pressure to prove its better days are still ahead as an independent company. shares slid and remain below the 2011 ipo price. spotify made waves over reports it is considering an unusual way to satisfy investors, weighing a direct listing rather than a traditional ipo and would not involve underwriters and sidestep price speculation. joining us now is one of spotify's backers. also, bob oh donald. direct market listings, circumventing ipos. would this be a positive step? >> good to be with you. our review on the direct listing is positive. we think it signals confidence. the company reflects this idea that the business is financially sound and they have enough cash to support their growth and don't need to raise billions of dol