(multiple gunshots fired) (gunsh) (dramatic music playing) (gunshots) david! david! david! david!icture that will be seen by millions all over the world, many of the people that you have worked with, talented as they have been, have not survived. it's interesting, i think, to consider why you have, what it is you have, what quality for the public, that makes it go on wanting to see your pictures? first of all, i'm stagestruck and i think they all know that. secondly, i try to get a film with audience identification. some stars, like joan crawford, did develop an awareness that because she had learned the business, that she had to keep reinventing herself to a degree as she aged, and as times changed, without losing what it was that appealed to people. joan crawford, at the time i represented her in 1945, had just had her contract dropped by mgm. l.b. mayer, the head of mgm, had just branded her as one of a number of actresses who was box-office poison. and she was at a turning point in her film career. just at that time, a man named jerry wald, who was a producer at the warner bro