the composition of the product is especially important for customers from russia, says emina gurler,ecorative cosmetics company. we have made serious investments in order to enter the russian market. created a new line with light shades, especially for russian women, we studied the color trends of this country and presented our vision in all categories: face, lips, eyes. we even in the tush group have created a separate line for the russian market with special packaging and formula, and we, as a decorative cosmetics brand, do not forget about facial care. to do this, we have worked out our formulas so that a woman, after removing her makeup, will continue. the entire cosmetic line is now produced at the chatalca plant, which last year produced 10 million units of products, which the company sent to exports, of which a million went to russia, plans next year are to double this figure. lipstick is made here. as you can see, the equipment is fully automated. the plant has two such machines per day, they are capable of producing more than 20 thousand units of products , quality control a

quality of manufactured products is controlled and beauty new products are created, according to emin gurler production of which does not use gluten and parabens. it will appear in russia in the near future. another innovation on the domestic market is the labeling of cosmetics, which has been used in test mode since january 15, and may become mandatory starting next year. on each cosmetic product that enters the country will need to be affixed with a special code, this is like a product identification. we are with our partners. 270 companies are participants in the turnover, they are quite actively involved and interested, and out of this number, 60 companies are importers, yes, these are those who bring various cosmetics to russia from abroad, and we are actively working with them on how production there, well in those countries where they are both marked in the countries where they produce and marked at customs warehouses, well, that is, different options. each company will choose for itself what is most convenient for them to label, well, in the industry where labeling works, again , let

russia, says the general director turkish company for the production of decorative cosmetics, names gurler investments in order to enter the russian market. we created a new line with light shades, especially for russian women. we studied the color trends of this country and presented our vision in all categories: face, lips. we have worked out our formulas so that a woman, after removing her makeup, continues to feel the effect of the skincare component. the entire cosmetic line is today produced at the plant in chataldzha, which last year 10 million units of products were produced, which the company exported, of which a million went to russia, with plans to double this figure next year. units of production, quality control also takes place here; in case of the slightest defect, the lipstick is removed from the line, and then it is sent for disposal. in this part they produce the so-called heng powder, that is, made by hand. the process is reminiscent of making cookies, the dough forms small lumps, under pressure the powder takes on the required shape, and then falls on the baking tray, w

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