say, "no guttenbergs!" >> no guttenbergs. >> jimmy: you don't want that guttenberg!e puzzle ♪ welcome to "picture puzzle." you know how it works. i'll show you a series of pictures on the sharp 108 and you have to use them to decipher the phrase. >> all right. >> jimmy: so here's an easy example. if i showed you this puzzle, you would say? >> stop hammer? >> jimmy: stop hammer time. >> oh. stop hammer time. >> jimmy: easy enough. easy enough. that's just an easy example. all right? audience, no help. [ laughter ] ready? >> got it, got it. >> jimmy: let's take a look at your picture puzzle. what is your answer? [ clock ticks ] >> tickle -- my ball? [ laughter ] [ applause ] >> jimmy: judges? [ buzzer ] sorry, we're looking for, "play my sports." clearly, that's two children playing together and then -- -- nice try, though. you guys, come back out, everybody. come out here. ♪ [ cheers and applause ] you guys are all tied with a score of zero. so to break the tie, you're all going to play one of my favorite game shows, it's "brownie points." here we go. ♪ ♪ brownie poin

it starts with ambiguitien egger, the -- guttenberg, the printing machine. so what was the printing machine given to us? come on. you read books? newspapers? so it made information accessible to lot of the people. before guttenberg the books, basically, the religious books were like, you know, rewritten by the physical people, and they were really, really expensive because, you know, there was no access to them. once you get this printing machine, you could reach a lot of people in some time with relatively cheap product, the book or newspaper. that brings us to the second step in the media revolution line number one which is radio. what has radio enabled us to do very unlike printing machine? hear people's voices which is important, but even more important? sorry, louder. oh. oh, yes, music. but when it comes to the spreading of the information, immediate. yes, that's the difference. because it takes some times to print, and it takes some times to distribute what you've printed. with radio you can listen as it happens. there is a traffic accident in brookly

well joey is sitting there reading the guttenberg bible.it's safer than aspirin, for aderol and everything else. i'm telling you, i've seen it in college kids. >> i'm seeing it in high school. >> doctors who have college kids. we have a nation of children who are addicted to prescription drugs and they're dying. i don't want to give the specifics on certain college campuses. i will just tell you one college campus that i know of, there is a fraternity that had a pledge class, five kids have died of prescription drug overdoses. five. in the past four years. this is the great untold story. "the new york times" did a wonderful sunday story a couple weeks ago. the untold story. you go to major college campuses across america and kids are dying of drug overdoses, either aderol or oxycontin. >> and then move on to different drugs. and a lot of these drugs they take -- i know it's happening in high school, because i hear my daughters talking about it and i'm sort of in this world with one of my kids. but these kids takthis sff for a.d.d. and adhd

because since the the invention of the printing press by guttenberg around 1450, so here we are 5, 550years later that in your palm you can have a book and read it. so thanks to the digital revolution. >> max nikis is the president of usc. eddy hardenstein, thanks for being on booktv. >> host: and our live coverage from the l.a. times festival of books continues on the campus of the university of southern california. and now another opportunity for you to call in and interact with an author, and this is the pulitzer prize-winning michael moss. and his new book "salt sugar fat: how the food giants hooked us." mr. moss, what happened in indianapolis in april of 1999? >> i start the book with that meeting pause it's so informative of the industry's attitude and strategies. is1999, the obesity epidemic was just beginning to emerge and raise concern not only among consumer activists and nutritionists, but among people inside the processed food industry. they gathered together for a very rare meeting, ceos of some of the top manufacturers in north america who got together at the old minneapo