technology is invented and it ping-pong through our lives, guttenberg has the printing press, iphones are invented, i don't know what is happening to us, but that we don't think about the other way of doing things and that is very much our lived experience, right, technology shows up and we buy it and we don't really think about the story behind it. but that is also reinforce in the museum exhibition that opened in 1964, in the beginning of a cold war, that is an explicit understanding that technology is important. technology advances, make us more efficient overtime. bigger cars, faster cars. i just want to show you, quickly i, hope you can see things clearly enough here. i'm making things right, now i can see better. if you look back at the back while you can see the high wheeler poking out, an old-fashioned bicycle, before the bike chain was invented. we work our way from right to left, to a more modern bicycle. they get better, they get better they, get better. if you look in the far left corner in the back the horse and wagon, horse and wagon, more advanced car, more advanced car