- [lisa] it is a huge seller, and gwendolyn, our daughter, who's gwendolyn elizabeth that the store's named after, she went through and as we were developing the soap, she came up with names that talked about people that were influential in her life. so this is dr. susie's red clover tea, and it's just, it looks beautiful. - what is this one? this one is unbelievable. great? i can't see. lucky pirate's island rum, yes it's a really good one. isn't it great? so dr. susie's a neighbor and just a really great influence on gwendolyn as a woman role model. but gwendolyn really just came up with this concept as looking to earn some extra money in the summertime last year. - [natalie] how old's your daughter? - [lisa] 14. - [natalie] 14? and so she kind of has created this whole concept, and this store exists because of her. - [lisa] it does. and my husband said, "well you can work for someone else "or you could work for yourself." and so he took her to the mall and they shopped at things she likes, and she liked some bath and body shops, so she decided that maybe it was time to come up with