made that tranition from appealing to the doctors o go and to effect to the um e er u iobu h a ningthtries r eet nt gel? >> guest: big pharma went to the direct consumer advertising anddeeg a lewatopbeeit t i twapn to b parma. what's wrong with a command line against the took pede ltelly,e ibiskaa thru ha this condition and i need this drug and he or she is going to say probably yes. so anywayitos rur mel rfsalni al eehat esa ofchoia he people who are flying are suddenly not find. >> host: one of the roles in that the pressure nw bn acnuficiak f dioou nwee of the responsibility then the patient themselves like how much of this do you feel like s maybe exceeding the infoation and how c tchoce atkofoen ma umtaryb ff frmt hr i eating us? >> guest: having been in advertising, i really learned e ft. wa genthae ird adi i pna o a bcalkdhed dever looked at the car t if i looked i bought that exact car. ads work sublinally. t leca o f thtv hytre s sethtoes e he suinly. the responsibility is to realize that a lot of hsexdrugs pe werta frnean esncndot of your doctors are affected by the advertising and may

hoping for is that some of these efforts are so crass and so obvious that there will be aoont eew eet d s h everybody, for people themselves to make sure that no one takes their right to vote away. this song that is going to my head as the old civil rights so, aitody in t roit ipeha 'st et he te suppression laws is down because i think they are a terrible thing for our country and i hope some of them get thrown out of course but i'm not confident that the current majority on the supreme court will do wstoo thought -- reference to the koch brothers. i wonder if you could just say -- >> it's just the rain that broad outlines >> i'm just interested in the inut, logao theof founding fathers even thought about that, the capture of the institution byvery powerful interest. and i wonder if you looked into that in doing the book, you know, the fear of corporations and so on asquaninl ho. >>nk sch. by the way, i do want to welcome our c-span auience. i wis you could be with us in this wonderful bookstore today. the founding fathers were coti iyu ae dangers of looking at justice scalia's decision and

eet rw hed isstadd ac mrs. wilson and he said in first grade every friday mrs. wilson would eat at the launched people at h cla n neohean gt mrilan w his turn he got word for the morning he was the winner and he would be sitting ne to ms. wilson in the cafeteria and he was so excited to ge wii riteadatey e inhi lin tean sa wed mrs. wilson polish plate after plate after plate of chicken legs and that wasn't the best pa hesd puthe ho th oe.sp o [laughter] he had a whole new appreciation of r.so. iaew r3 as emmhaoror sm ede ie tm something. they tell me kids arewatching us. they are wating everything we dond they're soaking it up. every act fsp, nen e oso thre watching us. remember that. rememberhat you are going to be remembered. thu goto be or hcken n meed. arn r ss trhohin n tsryiroe with them couched in the recses of their minds and in their heart long after they sat in their thrmembeu dyura hero t m feg ntdymethethoaes fft. mbhaenpit debate gets fiery. and remember that when the winds filylame and cricism blow most a r i gotoo by one but given the size of the screw with think we will be here until christ

h wotior gt coutadspane that one can't talk while the liver is giving his consent speech and that is because really even though we think we know that bo theatis an tisseveent nnelviy. itnlere lr ha eet. t loser says didn't lose i can't allow this, he can't deal with president you migt aginmoutad been bseven ht pp ndwrd. inot fcie ep t e tes sha and riots. the senior in 2008 we had the presidential camign from a very emotional campaign in 20 eee t icmen idan e bl ca. lo e ltd oatellof the violence was and there were 1500 people and a quarter million. there were riotsi d an sel fud unest enerre 2007 nicolas sarkozy was elected president of france the had so many riots the the 600 cases of arson d 60 as s aeun d't f enn presti elon a tht is dutote vr usey o and say i'm disappointed but i accept the result come to the country to unified around the winner and move forward. d th havto data e er a y eri lo on ain onendyou sa r rmz t ti how can anything get done? you have grid lock and chaos and i think one of the reasons i wrote the ok one of the messages in the bok ia wrt re gng inwr sario renglos trio ecy tpa presidencies starting with clinton and also george w. bush and now barack obama