. >> working with whole foods and h.e.b., the products are seen by countless shoppers every day. >> everyoneo go to the grocery store sooner or later and you could have hundreds come through the door at any given moment. >> with so many potential customers she knew her products needed to stand out. the first way was through pricing. even though high-end retailers said enfusia's prices were too low, in reality, they were good for grocery stores. # >> we do keep everything under a retail of $10. >> the company hasn't really raised its prices but that decision hasn't been easy. >> most difficult aspect of dealing with grocery in general is keeping the price point where it needs to be. >> pricing isn't the only concern. enfusia has had to pay close attention to packaging. in the grocery chapel the hope is clients can look at the product, know what it is and how to use it with little explanation. kerry attar is the owner of hubble and hudson which carries myers' products and says enfusi's has been a draw for customer. >> people eat with their eyes and consume with their eyes as much as they do wi