we drink h2o every day. and people when they hear h2o they think of chemistry, oh t can't be good. but if it's water that we talk about, then it's great. there's an image, there's a very distorted image that chemistry is bad. chemistry is not bad. chemistry's very, actually very good. it's bad chemistry that is bad for you. >> but cooking is about science, meaning it is about physics, it's about chemistry. >> for example, fried egg. has a chemical, physical process which is very complex. a fried egg. and when dow it, it looks like something normal. but to understand and the knowledge of things, of why things happened can kmak you learn and develop and create new things. that's required to create. in ferran's sake his knowledge of science is to develop new things. how will you have changed cooking? >> above all before before the el bulli, a meal was an experience about enjoyment and pleasure. after the bulli, food and meals have also become part of reflection and thought process. this is not normal it didn't happen before and it can make you think and reflect on happenings, creativi