you see who actually had the better idea. >> haagen-dazs as in-- as in the haagen-dazs, multi-billion-dollarce cream? >> exactly. >> do you have his number? maybe i can go do some business with him. >> well-- [laughter] >> i like this story because it's a classic case of being willing to take risks. in the case of mr. green tea, they like to get up to the plate and hit singles, and in the case of haagen-dazs, they were swinging for the fences, and they took the biggest risk of all. they were willing to strike out. in this case, they hit a home run. if we can get mr. green tea to take the same sort of risk, then they can be as successful, maybe even more. what's the top line today? >> we're on track to break 2 million this year. >> okay. so it's a small business... >> it's small. >> but a decent margin business. >> comfortable, but--exactly. >> yeah. >> do you make the ice cream here on the premises? >> no, we don't actually make anything here. we use co-packers, a few around the tri-state area, and we travel to the co-packers when we need to manufacture, make sure they're to our quality cont

a haagen-dazs is a 16%. lemonis: and what are we? michael: a little bit above 12%, yeah.so our ice cream is lighter because it's got less butter fat. our flavors are more pronounced. and that's why our quality is so good. let's take a tour. jack: this is where all the raw milk and cream comes in, marcus. right now what you're seeing is they're filling this up with cream. we fill the totes. lemonis: so does it come to you like this? richard: exactly like this. lemonis: it's like a water bed. what does this cost? richard: today, $2,100. last week, $2,800. lemonis: i have a lot of work to do in building a case with rich that michael deserves equity. i want to show his father that when michael's intelligence and salesmanship comes out, he can be very impressive. jack: typically, our margins are between $1.50 on the gallon to $3.00 on the gallon. and it depends on how large the customer is. lemonis: how much do we currently buy today? jack: right now you buy about 60,000 gallons a year. lemonis: what do you project it to be in the next 12 months? richard: if we're assuming ahe