he has orange haier. not because he died it but because he has a disease where he's starving from protein deficiency. see the joy despite the lack of these things. it came in 96 i decided to dedicate my life to promoting literacy and building schools in that part of the world and i've gotten married and had a baby on the way, and if you want to read the book there's an 8 day kidnapping and many things happened but another thing that happened in 96, i had my first fatawa issued against me. this is not just a death decree but it can prohibit women from going shopping or it can mean you can't watch television. in my case. it was banishing me from the country because i was helping put girls in school. i sought the advise of the head shiite in north pakistan. before you pass judgement on him, he's the good guy. very noble compassionate visionary man and he said, well let me find out and he wrote a letter to the counsel to seek clarification as to what to do with this crazy american in their midst trying put gi

>>reporter: chinese exporters like white goods maker haier and beer maker tsingtao are strongly focused on service and brand awareness. that's why they're on the short list of chinese companies that foreigners might recognise. other players have raised their profiles by making big ticket acquisitions - like lenovo which bought ibm's think pad and now geely which recently purchased volvo. >>spencer: there's a logic to that, that seems to be: can we appropriate marketing sophistication; or can we appropriate an existing relationship with consumers in another market. >>reporter: but as the best connected chinese brands develop and expand internationally they will lose a protective umbrella that has served them well: the power to often stifle online criticism. in china, a whole industry has developed to erase unflattering comments. but the culture is very different on the otherside of the great firewall. the head of branding at one of india's leading corporations, infosys, says scrutiny is now unrelenting. brands that cover-up or don't keep their word, do so at their peril. >>jha, you remem