people like hal benson and sam evans. this means that blues not only will be disseminated broadly within chicago but by virtue of word of mouth in some cases relay is actually going to be something that people recognize as a distinctive style moving out to areas outside of chicago and even down the railroad line to southern centers. and when one thinks for instance, just about these two genres, gospel music on the one hand during the 1940s, blues music during the late '40s into the '50s, one can see the way that synthesis of gospel and blues for instance, two forms thought by many team people to be antithetical will give rise to rythym and blues and soul. >> the importance of ebony magazine? >> "ebony" magazine is many ways the first movement on the part of african-americans within journalism publishing to come up in essence with a successful lifestyle formula for media. and there are several components to this. one is editorial. quote ebony" was very interested in trying to find ways to encourage african-american readers