1970's, in the archives of general psychiatry, an advertisement for the anti-psychotic medication haldol, i could go on for another hour about this particular advertisement. i'll just say it's happening at the same time period all of these issues. this is a man who looks not ironically like james brown, who had an f.b.i. file at the time. he had an f.b.i. file at the time. i don't think it was a mistake. he's shaking his fist at the physician viewer in what you could think as a kind of inserted black power kind of thing, but instead of making a political statement, it's threatening the viewer. >> probably around the same time that vietnam, i'm black and i'm proud. >> absolutely. also, you can tell it's orange on this page, maybe a bit hard to see here, but also appearing in an urban scene. it doesn't appear to be at least from my reading in a psychiatric hospital and so of course, this is also the same time period that the detroit riots, newark, other things are happening in the united states, and so what i feel like what is happening here is there is this conflation of a social -- and a