hamburgers, it's about the total diet. there is no such thing as bad food, but a bad diet. >> let's turn to the minimum wage, california andn hour in minimum wage masses reportedly on the list. what type of affect is it having on your industry? >> well, you know, it's inflationary and, you know, you talk about going from an average wage of $10 up to $15 for a new minimum. you're talking about a 50% increase in wages. you look at that, the small businesses are going to get crucified with these rules and you know, the joint employer stuff, the union organizing and these restaurants can't afford that, and keep in mind, franchising is probably the best small business model in the world. and this serves to destroy that, whether it's the restaurant industry or the daycare business or the bet care industry. it's inflationary and it's going to cost-- >> governor cuomo says this is about fairness, this is about people needing to live above poverty. you think it's a job killer? >> i say i know it's a job killer. if you go back and look at the average volume of a typical fast food restaurant 25 years ago and the number of employees t