cory johnson, before he lost his voice, set down with hampden creek ceo to talk about the company's plansstop >> it all starts with the basic premise that about 99% of what we eat is not any good at all. how can we use a different approach? we want to be able to put out product where we have the ability to make it better. in the case of mayonnaise, how do we make something that is more helpful. same deal with cookie dough? inlike making products that a quick people emotionally. mayonnaise you put on everything, cookie dough there's a natural authenticity to it. we will be coming out with pasta next toward the end of next year. conflicted about your business. it sounds like frankenfood. the way you talk about it, it's quite the opposite in terms of natural ingredients. it is --ink about what there are 400,000 plant species. the world has only searched through about 4% of them. what we do is search through the the best of them and then use the best of them to make food better. cookie dough. it is certified by the non-gml project. we're not doing any synthetic or chemical engineering. we usi