hampton creek, my interview with the ceo, next. ♪ ♪ emily: hampton creek is a sustainability food companyl gates that makes vegan products, most notably an egg free mayonnaise product called just mayo. the fda got involved this fall but last week regulators decided that hampton creek can keep its name as long as it makes a few other tweaks to the label. i spoke with the ceo and asked him what is the state of his relationship with the egg industry. >> i would say it probably is to a point where the egg industry realizes we are not going away. they probably realize this is not a tiny little company in a garage. i think they realize there is a real approach here that does not have to be the same way, that we can create real, scalable change. my hope is, and it's been the case with some competitors in the egg industry, there is an interest in working together. next year were coming out with a product called just scrambled. there has been expressions of interest from some of our friends in the egg industry about working on that together and distributing it together. i think that is a remarkabl

its maker is hampton creek. out an agreement with the food and drug administration which let's the eggless spread keep its name with a few changes made to its label. >> was that a dog licking that man? >> all right. that's the cnbc news update. sarah, back to you. >> i couldn't tell, sue. thank you very much. >> i think it was. >> sue herera, back at hq. >> we are watching shares of apple announcing some major executive changes this morning naming jeff williams to chief operating officer. he oversaw the development of the apple watch. joining us now by phone to tell us what it could mean for the company. piper analyst, gene munster. >> obviously, this is a big deal. apple hasn't had a coo since tim cook was coo. does that mean that mr. williams is air apparent? >> you are probably about a decade ahead of yourself there. that makes a lot of sense. i think there is a big role to fulfill. tim cook used to have this loel and he knocked it out of the park. there is probably some connection between jeff and tim. if ma

and then hampton creek, facing off with the fda for the right to use the word mayo for eggless spreadnot all disruptors are lucky enough to sufficient vive the regulatory fight. we saw 23 and me. which was basically almost put out of business by the fda. and then it worked with them and it came back on the market and now it is offering different versions of the original genetic tests and analysis but not the full breath of tests. >> first they laugh at you and you beat them and then you win. that reminds me of what is going on with a lot of these companies. julia boorstin here at post nine. >>> the version between junk bonds and others are getting bigger. how worried should investors be? that is next on "closing bell." and knewel and jarden are in talks to merge. we'll hear from one of the reporters that broke that story. stay tuned. at ally bank no branches equals great rates. it's a fact. kind of like ordering wine equals pretending to know wine. pinot noir, which means peanut of the night. other wireless carriers make families share data switch to t-mobile now and get 4 lines with

then there's hampton creek which is facing off with the fda to use mayo for its eggless spread.isrupters are lucky enough to survive the regulatory fight. the search for the 2015 disrupter list begins in january. follow @cnbcdisrupters. >> i see uber epitomizes the battle you see all over the world between vested interests and new technology. i mean, taxi drivers all over the world, they do the most vicious protests, et cetera, and governments will often come to their defense. is a government willing to let their society progress or not? it gets defined in that fight. london, athens, paris all over the world. >> amazing. >> the bigger the entrenched interests, the more the likelihood of regulatory challenges. >> so far fintech has remained out of the arms of washington. that's coming, i'm assuming? >> vintech companies have investors who are the traditional banks or the more traditional companies being disrupted. they're trying to invest in order to not be disrupted. maybe that helps protect them from the regulatory hurdles. >> hasn't europe already fought that? >> the mayo issu

creeks and river beds are no match for the rising floodwaters. >> in greenville, it shut down the park and video and it was a similar seen in parts of simpsonville and greer as addie hampton shows us. >> not as bad as last spring. >> reporter: ronnie hughes lives up the street from dillard drive in simpson hill. horse head creek swelled over the road forcing the county to temporarily close it down. >> this is not drying. this is flooded. down into the afternoon, the road closures grew with the other streets teetergon the edge of a washout. in greer, police weren't taking any chances. >> as you can see, it's fine now. we don't know it will be in the future, and that's why we went ahead and closed the road. >> reporter: the creekbed climbed from a few inches deep to feet and they expect it could get worse overnight. >> want to make sure we're aware. we had a problem last time. and if you move the barricades, you could lose your license for about six months. >> reporter: these neighbors say it's not the worst flooding they've seen but they have a warning for drivers. n yosee water on the road, don't cross it. get away from it. it will just take you down the creek. >> the old

hampton is in gree with the latest there. addie? >> repor it was a soaker of a day here in greenville county, downtown greenville with the zoo closed due to the rainfall that swelled local creeks and river beds. elsewhere in parts of the down roads to traffic as waters kept rising. you're looking a eiaur. thethmoin tees poist ee e hearerfo, d atanetcee takeaway for 6 months. neighbors were stopping to stare in disbelief. >> i had never seen this. my neighbor keeps records. we have had over 80" this year. >> reporter: officials say they will be out in greenville county to monitor. >> a little problem with addie's report at the end. but in greenwood, the red cross has opened a shelter in response to flooding in the wilson creek area. officials say they are seeing flooding in the highway 25 north bypass, and it's at the main street united methodist church. information you need on this shelter on our website. >>> also, emergency management rescued kids and adults that were stranded on the roof of a car this afternoon. officials say that the creek crossed over and swept the car downstream. crews were able tget everybody off the car, and we are told they are okay. >>> in cherokee co