handerpants! handerpants! >> this is chester mcguinness for handerpants, the underpants for your hands! >> all right. handerpants began selling a week ago for 12 bucks a pair by seattle retailer r.c. mcfee which tells me they sold hundreds already on the basis of internet word of mouth and this video. who might need handerpants? well, who doesn't? >> architects, stonemasons, the elderly. gastroenterologists. night bloggers. and talk about sexy, you'll have to hold the ladies back after they get a glimpse of these tidy whities. >> he actually came up with the name handerpants first and then they created the product at handerpants.com. the firm hope, to top last year's best zeller, squirrel underpants. they sold thousands of those. they were even used by one npr station as a pledge drive prize. but nothing may ever match the company's best product ever. ♪ it's the yodeling pickle. look, they've made enough money on these gag gifts to employ 40 people, and that's no joke.. as for handerpants director of marketing