hangzhou is known for its apparel industry. the city has always stood on the front line of fashion.is the location where a woman who once ran kol production in shanghai launched a new business. li jie started her first company in 2015, but she quit, feeling the limits of her business as the diversity and expertise of kols blossomed. she then reached out to kols who specialize in fashion and launched a company creating clothing brands based upon them. [ speaking foreign lananguage ] >> li's company has now hired 20 kols. their cumulative followers exceed eight million. these followers come together during monthly launch events for new prododucts. ♪ >> among the company's kols, se generates the highest sales. she used to work as a nurse. she began working agency a blogger four years ago. she started by uploading videos of herself making fashionable outfits by combining affordable clothing. that relateability and fashion sense attracted female fans. li suggested that fan start her own brand. currently fan is engaged in the entire process, from designing, making and checking clothes to