the hanson broerps ruled the airwaves with the hit sol mmbopp. more than 20 years later they are releasing music yearly and entered new territory, beer. learn how they made their way to from the mmbop to mmhops. >> in 1997 three brothers took the kworld world by storm with the catchy chorus. >> ♪ >> the success of the first hit single mmbop, isaac taylor and zach hanson catapulted to the top of the charts and became bon a fied rock stars. >> we have been a band for over 25 years and i'm not even 33. >> it's hard. but it's fun. and there is so many rewards in it because you could feel the excitement of the accomplishment. >> we started music as independents. and we developed that you know idea and that identity as we started our own label. i think we really have been the ethos of procure. >> they were not content with sticking to music. >> we have been always intentional. we had the dangerous combination of bleaching the dream, trying for it and having some success doing it. and i think once you feel that and know that's possible it opens up this