>>hansu kim/president, desoto cab company: i have to look at how do i compete in a deregulated environment when one set of rules are applied to me and another set of rules are applied to my competitors. >> reporter:those competitors desoto cab company president hansu kim speaks of aren't other taxi companies but on demand transportation network companies like uber and lyft which allow drivers to take passengers in their personal cars and are not regulated >>they don't have real commercial insurance on those vehicles, they don't have workers comp, are those vehicles inspected? i see pickup trucks now with pink moustaches >> reporter:and kim says the biggest imbalance is that taxi's are required to have a medallion, which costs him 22-hundred dollars per month, for each of his 200 cabs. >> this is not something i want to do but if we are talking ecnomoics, 5 million dollars is a big difference in the cost of operations. >> reporter:kim says his preference is to keep deosoto as a taxi company, but that will require regulators to level the playing field. >> hopefully the state and city will wa