>> no, happefox 5. >> sometimes people go, dude, you're from tmz. >> no!> we believe in -- >> are you caller 10? >> no, we're fox 5. >> this is a new promo from krbk fox 5 in springfield, missouri. they put this promotion together, aired it during the super bowl, and it's gotten a lot of attention. it seems to be working. >> and we're committed to being your local tv station because we are -- >> fox 5! >> cool, a camera, is this for the radio? >> what? no. >> all right. that's a wrap, everybody. >> hey, jeff, i'm really cold. are we, like, done, done with this mediacom commercial? >> no, this is fox 5. >> no respect from his wife. >> pretty great work over at kozl. >> this is not the station you're looking for. this is fox 5. >> hey, you're the guy from tv! >> yes! >> yes! >> yes, that's me! >> jeff reynolds. >> no, he's much better looking. >> no respect on the street. not even respect from the family dog. finally, someone recognizes this guy. >> hey! aren't you jeff from fox 5? >> yes. how did you get in here? >> awkward. >> really funny video to help id