susannah streeter is senior investment analyst at hargreaves lansdown.tart of the year since the year i was born — are guidance outlooks a little bit outsized as well these days? bit outsized as well these da s? , bit outsized as well these da 5? , . . , bit outsized as well these da s? , . . , ., days? yes, certainly we have seen a super-size _ days? yes, certainly we have seen a super-size result, - seen a super—size result, haven't we? as you have been outlining from the likes of amazon, a huge surge in profits, taking many in the financial markets by surprise, the scale of the increases that we have seen. the same for facebook, the same for apple as well this week. and i think that to some extent there was this expectation that there would be some kind of tailing off of the rapid growth we have seen for these businesses over the past year and not at all. it certainly seems as though really they are cementing their positions right at the top of the food chain in terms of everything that we do in our lives now, whether it is shopping, socialising, onli