they then see the sweets are haribo. you are really hitting your target market. fora company like ours this is a fantastic opportunity. >>reporter: in fact its not just traditional advertisers on the road - the french police are also ona recruitment drive - hiring 10,000 extra staff this year. with souped up cars lent by the french car maker renault they believe the caravan can offer another image of what they do. >>we realize that we are in a fun surrounding and it can change the image the public has of the police force. after each tour de france we see a surge in candidates who want to join the police >>reporter: amazingly even on the remotest toughest mountain peaks like the col du tourmalet there was barely any standing room for spectators. and the simple reason so many turn up - it's free. >>reporter: and the tour de france not only attracts the most spectators of any sporting event it isthe third most watched on tv, after the olympics and the fifa world cup. >>that's it for this week's world business. thanks for watching. we'll see you again at the same tim