that was the ceo of harley davidson speaking to me earlier this hour. to spin off their electric unit into a separate company. that is our stock of the hour. we are here with a closer look. >> not only are they spinning it off, they are doing it through a sale. expecting $545 million. that would put their valuation at $1.8 billion. let's talk about why this is so important for harley davidson. their sales have been declining. a lot of that is tied to an aging clientele. i'm sorry to say that, but that is the case. the question is how can they improve it? i want to show you an analysts viewpoint on this. they predicted a parabolic jump in electric bike units sold. 100,000 units. amanda: so interesting. thank you so much for that. that great conversation you had about that spinoff. a pretty exciting time. will you get on an ev when it comes to motorcycles? matt: i'm sure i will someday. if i'm writing a harley, i want to hear it. and i want all of my neighbors to hear it. amanda: great. stay with us. ♪ >> i have bloomberg best menus. president biden will

somehow he couldn't watch it last night >>> harley davidson is taking the electric motorcycle public via a spac deal. let's look at futures. still looking for a higher open. more "squawk on the street" straight ahead ("jingle bells") ♪ (doors knocking and bells ringing to the music) ♪ - [announcer] this holiday season, give the gift of grubhub. mom, hurry! our show's gonna start soon! i promised i wouldn't miss the show and mommy always keeps her promises. oh, no! seriously? hmm! it's not the same if she's not here. oh. -what the. oh my goodness! i don't suppose you can sing, can you? ♪ the snow's comin' down ♪ -mommy? ♪ i'm watching it fall ♪ watch the full story at www.xfinity.com/sing2 >>> peloton close to a three handle now. >> it seems like i'm having a heart attack -- >> spoiler alert i don't think the company has addressed -- >> maybe they have. >> my wife said, last night, they killed him off in the first episode? >> sorry, david. >> i don't care. well, i didn't care, but as we mentioned peloton is firing back on the portrayal of the "sex and the city" reboot, which implied i

to more markets overseas including in asia, be able to partner with other companies, not just harley-davidsonee some of the technology and that innovation feedback into harley longer term too, because he did say that harley-davidson in the future, in the coming years will ultimately be an electionrifican story as well as it plays out. you have the aging baby boomers which is why you are seeing the turnaround strategy and this happen in the first place. >> motorcycles are fuel efficient, so it wasn't the number one need. would you be a buyer of hog? >> i would not it is trading into resistance today. i think it is a short here >> wow >> honestly, it is in the news because of ev, right because i mean the fact of the matter is that this industry has been trading downwards for quite a while, and it is because the younger generations just are not interested in motor cycles you have millennials, you have gen z. we still don't know if gen z will be interested in motorcycles or not, but i'm betting on a hard no right now, you know, we have the internet people that are this age, they have seen the ter

. >> harley davidson shares motoring monday.will spin off their electric unit as part of a reverse merger with a spac. they hit the brakes, closing 5% monday. a significant gain. this is livewire, they will have a spac, valued below $2 billion, raising $545 billion to help elect of acacia and efforts and harley davidson gets to keep its stake. speaking of spac's, lucid up 4%. in lucid's case, the stock will be added to the nasdaq 100 as part of the index's annual reconstitution. it is made up of the 100 and more most valuable nonfinancial stocks. that often means valuable tech stocks. we have tesla, down 5% monday. down more than 20% since the november high. it is in a technical bear market. it has suffered from growth and momentum stocks. cathie wood's ark did sell shares of tesla. elon musk tweeting spacex has a new project to take co2 out of the atmosphere, turn it into rocket fuel. what a year that guy has had. on monday elon musk was named "time" magazine person of a 2021. any surprises? emily: he is keeping it up with the

. >> great interview see you in a bit >>> one spac hits the road shares of harley davidson.e'll explain next you are watching "closing bell" on cnbc. hey, angie! you forgot your phone! hey lou! angie forget her phone again? yep. lou! mom said she could save up to $400 on her wireless bill by switching to xfinity internet and mobile. with nationwide 5g at no extra cost. and lou! on the most reliable network, lou! smart kid, bill. oh oh so true. and now, the moon christmas special. gotta go! take the savings challenge at xfinitymobile.com/mysavings or visit an xfinity store to learn how our switch squad makes switching fast and easy this holiday season. >>> shares of harley davidson are up about 6% today but off the highs as the company makes moves with the electric motorcycle division. morgan >> hi, jon making moves is the way to put this one it's a deal to merge so a spac gives the ev business an enterprise value of $1.8 billion. ceo and chairman jochen zeitz will be ceo of live wire and he told me that livewire will benefit from production and division of harley and kimco i

stuart: let's move on to harley-davidson. i've had enough of sex in the city. and i want to know why speakers are not hog electric biking, they find interesting given the sec investigation mergers but livewire is worth $1.8 billion this printed out the faster growing business which is electric bike market from the traditional motorcycle business in the unit probably has bigger sales and potential in emerging markets and developing ones where we see a lot of electric bikes like vietnam or thailand. stuart: the idea of an electric motorcycle scares me too death. the great thing about electric is acceleration if you have to celebrate two faster driving a motorcycle you will lose the front wheel and be over the back. susan: i thought it was the fact that you did not have to pay $4 a gallon at the pump. stuart: i suppose so, i'm just worried about acceleration on a bike. that's why i used to own a miter enter motorcycle i like the sound. we have one more for you, bitcoin what is the milestone that is hit. susan: 90% of bitcoin have been mind there's only a cap suppl

it is the answer -- or, prancer, on harley-davidson, nice work fellas.ighters to retrieve a kitten with a humane society, and spending more than a week trapped at the bottom of the storm drain and took them a couple of days to close the little kicky, kitty out. the animal was to the animal hospital for treatment. adopted by none other than the firefighters who helped rescue it. how sweet. up next home security camera capturing this. check it out and you have to watch closely a fireball across the alberta sky. the american meteor right society hard a sonic boom at the same time they saw the fiery spectacle and finally, chevy chase making a surprise visit to south carolina chicken restaurant while in the area for special screening of holiday classic. one of the greatest movies ever made, national lampoon's christmas vacation and we watch it every year without a doubt and sometimes more than once. raising cane's restaurant, 78-year-old chase decided to work behind the counter and eventually the drive through let him do that too, cracking a few jokes with th

>> my question is about harley-davidson ticker symbol -- >> i think they're reinventing themselves iagain, they have to get younger. they keep trying to get younger and they can't and some of the foreign companies have terrific, terrific brands. i'm going to give you the no sign on that one let's do andrew in missouri. andrew >> booyah, jim >> what's up >> the looking at knbe knowbefore >> this is a software security company. i always defer to my betters my betters are palo alto and that is the "lightning round" [ buzzer >> the "lightning round" is sponsored by td ameritrade >>> coming up, can america's key companies reinvent their way into a profitable future cramer shares a cautionary tale or two that you won't want to miss, next ♪ >>> tomorrow, kick off the trading day with "squawk on the street." live from post 9 at the nyse >> they don't make those [ laughter ] they're very heavy >> i'm using the google box. this is a really cool thing. >> it all starts at 9:00 a.m. eastern. ♪ the internet wasn't built to be a place of walls. but then the walls went up and choice became limited.

some breaking news from harley davidson the details now.fan could you see those guys on a motorcycle going -- with no sound? can we pipe in the sound of a hog on these things? who wants this >> that's been the debate. the fact that you don't get the vroom vroom vroom sound. i think going back to seeing the first prototype. being toured around the country to see if consumers would be interested given the fact that it wouldn't have that vroom. this electric brand will merge with a spak to become the first publicly traded electric motorcycle company in the u.s. giving live wire value of about $1.8 million post value $2 bot 8 million. the ceo will serve as acting ceo for live wire up to two years. expected to raise $545 million including a pipe of $100 million of harley and taiwan base kim co this is a business 10 years in the making it will benefit from at scale manufacturing. currently has a presence in north america and europe plans to expand into asia and other markets. with a ramp to ev and motorcycle the motorcycle icon is in the midst of

tesla shares down 4.7% right now harley-davidson the gains after its electric motorcycle subsidiary livewirehat will take that specific unit public. the deal has an enterprise value of about $1.77 billion, the company shares will be listed on the new york stock exchange under the ticker symbol lvw for now, hog, is climbing 5.6%. and peloton stock coming back to life. thanks to some advertising cpr. the at-home fitness equipment company released a new ad featuring mr. big from the sex and the city reboot. analysts said the portray all of the peloton bike in the and just like that episode of sex and the city's reboot which led to big's death after he finished his peloton ride as if it were peloton's fault led to the shares falling 12% over just thursday and friday. the stock though, pumping higher by 5.7% after the peloton ad released sunday showed mr. big alive, cozying up to peloton instructor jeff king saying, shall we take another ride, life's too short not to, before zooming o utility to two peloton bikes in the background. boy did we talk about all of this in my morning market minton tik

cash deal, as you can see, arena up 91% pfizer, is also trading up this morning about 1 1/4%, harley-davidsonting over 5 million dollars to new products values harley-davidson motorcycle i go division 1.77 billion harley up almost 11% on the session rest of the market giving up big rally earlier we are looking at a flat story now futures after friday's big market day last week's gains dow industrials up 11 s&p up 8 nasdaq hire by 59d all three closed higher on friday s&p 500 notching another record high, and its best week since february, the dow up 216 nasdaq up 113 s&p 500 all-time high 4712 up 44 1/2 points investors waiting to hear from federal reserve, the final meeting of 2021 begins tomorrow, central bank will hold a two-day meeting tuesday and wednesday, and is expected to speed up the end of bond-buying program, we are expecting two to three rate hikes in 2022, joining me right now cross bhashg chief investment officer bob dole, angela morabito brian brenberg great to see everybody bob thanks very much for joining the conversation let me get your take on federal reserve meeting beginn

rock star lion >> a lion, yeah, yeah, misanthrope who shoots paint ball guns at kids and rides a harley davidsons clay calloway who shut out the world after losing a loved one. >> his heart is broken >> yeah. the irish in me is really attracted to the story about why the lion has lost his roar, the singer has lost his voice. he's lost his muse, his reason to sing. >> bono dug deep into the character's back story >> rise up the voice, grief, it turns out. even in a kid's film, i end up talking about something heavy. >> poetic and beautiful. >> i'd like to think i helped shape the writing of the character. ♪ but i still haven't found wha i'm looking for ♪ >> "sing 2" features u2 songs including a brand new track just for the movie "your song saved my life. my ♪ your song saved my life ♪ >> i think through lockout and that, giving people time to reflect on their lives and for me, as a writer, approaching, you know, my own life and thinking when i was a teenager, i really wasn't sure i had anything at all to offer it was kind of a liberation for me to discover that i had something, that i had this k