shopify prices harley finkelstein joins us this morning. they're saying this is the beginning of a new chapter in in app shopping i want you to talk about the program and when this becomes available to all merchants >> great to be here as always. i think to begin with, creators are absolutely the next generation of entrepreneurs and merchants. i've been on the show and we talked about this. in today's retail landscape, merchants need to be where their customers are to build a successful brand that means they have to grow their social presence but they also have to create some seamless connection between content, community and commerce. said to we're announcing shopify is bringing a new in app shopping experience to tiktok. we also talked about in the show before whether around instagram or pinterest or facebook, but social commerce is becoming one of our fastest growing set of sales channels and marketing channels for merchants as more retailers migrate online, social commerce will continue to grow social commerce on shopify has already gro