auto industry expert harley shaiken.uge chrysler automobiles that got very poor mileage and were virtually unsellable at any price. they were making cars no one wanted. iacocca, i think when he first assumed the presidency of chrysler wasn't fully aware of the damage. the company needed money to survive. where could lee iacocca look for the money? douglas fraser headed the united auto worker it was 1979. i was president of the union. we had already settled with gm and ford. iacocca asked to meet with me. he says, "after all these years "we no longer can afford in chrysler "to follow the pattern that's been established in ford and in general motors." he laid out the economic case, and it's convincing. you're talking about the very survival of the corporation. much more important to me was the survival of the workers. fighting for survival, union workers agreed to pay-cuts more than $450 million worth. but what could chrysler give the union in return? we had to make horrendous concessions and in those negotiations, we were