--ly: harper reed was ceo cto for the 2012 presidential campaign and joined modest shortly thereaftero paypal. harper, thank you for joining us. to fillou were talking ready about this for a very long time. you decide to ultimately sell to paypal? >> the talks began very much as just comparing notes and talking about the project we were working on, modest. the innovations that we made and showing the various builds. as time passed, it became clear very recent the that there was some, dare i say, synergy between the two organizations and we could partner up. on the scale we were hoping for. emily: paypal says this will help with contextual commerce. what does this mean? how big an opportunity is that? cracks i do not know numbers, but i think it is a huge opportunity. what it means is the exciting part. being able to put commerce opportunities where there are none today. it is oftentimes appearing in places we did not expect. this is about being a bit future proof to make sure that we are ready when commerce needs to be various places. the obvious place is social media. putting by butt

that payment giant purchased modest, started by harper reed. i spoke with him about this deal. take a listen. harper what the future : holds as being able to purchase things in the context of which you are seeing them. whether that is on facebook or twitter or things that have not been invented, being able to purchase that and take advantage of that thing right when you see it is that future and the thing that is hard right now is that it's difficult for the retailer. and so we hope to make it much easier. emily: he referred to the deal as a key code to scale. i asked how it can help those businesses expand. more quickly. harper: i'm sure paypal can achieve great things without us, but the exciting thing is the cheat code i was referring to is that we at modest are focused on this product, these inventions we have created and then when you look at who has the most scale, braintree, which is such a neat company has a great scale and is able to kickstart into appealing to consumers all over the world. and that is were the cheat code comes into play. emily: if you recognize him, he