we sent nbc's harry smith to pierce, nebraska, for a trip down memory lane. >> reporter: they are lined up in a remote nebraska farm field like a crop someone forgot to harvest. old cars and old pickup trucks, hundreds of them, many used, really used, but some never, ever driven. >> i have seen grown men cry in places like this. oh, yes. >> reporter: yvette branderbrink is an auctioneer who grew up at racetracks and car sheds. she says she has rust in her blood. to anyone driving by, this probably looks like a highly organized junkyard. it is anything but. it is proof of an urban legend about a small town car dealer who closed his doors leaving years and years of unsold inventory. and if you're a car collector, this is a field of dreams. the dealer's name is ray lambricht. when ray came back from world war ii, ray and his wife mildred went into the car business. ray was a born salesman, but a conventional businessman he was not. >> after somebody bought a new vehicle, he would take the trade-in and drive it out to the farm or put it in a building and you couldn't buy it. you had to buy a new car. so he was a master