. >> -- harry balder. >> what americans want more than anything else, a new version of something theyeady know. >> reporter: not only is the demand for beer growing so is the demand for different varieties. in fact, eight new bruce were created -- brews were created last year. >> the consumer wants more beers with more flavor. >> reporter: at a time when disposable dollars are at a minimum. >> it's not like we're not drinking anymore. it's what we're eating and drivenning. >> reporter: to the to mention tossing back a local brew means giving back to one's community. >> i think people like the local companies. almost anywhere in the u.s. there's a local brewery to support. >> reporter: and they are toasting all the way to the bank. abc news, chicago. >>> i've got to go back to the pumpkin story. we heard the weather might affect prices in some parts of the country. might be that the same situation here? >> i thought our season was excellent, it was a great growing season so far for corn and things of that i thought i heard the same pumpkin story last year about the same time. >> i reca

according to researcher harry balder. >> what americans want more than anything else, a new version of something they already know. they don't want something they don't know. >> reporter: and not only is the demand for beer growing so is the demand for different varieties. in fact, they created eight new brews just last year. >> that's what our consumer wants, new beers with more flavor. >> reporter: new beers that still qualify as cost-conscious treats at a time when disposable dollars are at a minimum. >> we're not drinking more. no, it's just what we're eating and drinking. >> reporter: not to mention tossing back a local brew means giving back to one's community. >> i think people really like this more local company. the nice thing is almost anywhere you go in the u.s. there's a local brewery you can support. >> , a taste trend america's microbreweries are toasting all the way to the bank. abc news, chicago. >> our good friend rob casper just e-mailed us about the baltimore beer week, october 8th, opens with former oriole great cracking open a case on the constellation. >> nice. >>

are flat and restaurant business overall are down 2% in the same period according to researcher harry balderericans want more than anything else is a new version of something they already know. they don't want something they don't know. >> reporter: and not only is demand for beer growing, so is the demand for different varieties. in fact, they created eight new brews last year. >> they want new beers with new flavors. >> reporter: new beers that qualify as cost-conscious treats. at a time when disposable dollars are at a minimum. >> we're not going out and eating and drinking anymore. it's just what we're eating and drinking. >> reporter: not to mention tossing back a local brew means giving back to one's community. >> i think people like to support local companies. the nice thing is almost anywhere you go in the u.s. there's a local brewery you can support. >> reporter: a taste trend america's microbreweries are toasting all the way to the bank. >> and diana mentions they're a taste trend. you know how fancy restaurants have like wine sample menus? now they have beer sample men menus. they